Doctor of Philosophy (PhD) Degree in the field of Business and a Major Concentration in Marketing

Program Learning Outcomes for the PhD Degree in the field of Business and a Major Concentration in Marketing

Upon completing the PhD degree in the field of Business and a major concentration in Marketing, students will be able to:

  1. Understand advanced Marketing concepts, theories, principles, and quantitative methods including market and consumer behavior, and marketing policy.
  2. Identify and explain questions and problems existing within the field of Marketing and propose research to address them.
  3. Execute original research in the field of Marketing.   
  4. Communicate effectively, orally and in writing, research conducted in the field of Marketing.

Requirements for the PhD Degree in the field of Business and a Major Concentration in Marketing

PhD Degree Program

For general university requirements, please see Doctoral Degrees. For additional requirements, regulations, and procedures for all graduate programs, please see All Graduate Students. For program details, see the PhD Program Guidebook distributed by the Jones Graduate School of Business. Admissions applications should include scores on the Graduate Management Admissions Test (GMAT) or the Graduate Record Examination (GRE). Full financial support will be provided to admitted doctoral students. Candidates for the PhD degree spend at least two years in full-time coursework and at least two years writing the thesis. Four to five years is a reasonable goal for completing the program. Students pursuing the PhD degree in Business must:

  • Complete a program of doctoral-level courses that is approved by the area (or major concentration) faculty advisor. Students take courses from departments such as economics, psychology, statistics, and political science in addition to courses from Jones Graduate School of Business.
  • Complete all coursework with a minimum overall GPA of 3.00 and a minimum grade of B (3.00 grade points) in each required course.
  • Complete all of the course requirements in their selected major concentration.
  • Complete and defend orally a doctoral thesis, setting forth in publishable form, the results of original research.

Summary

Total Credit Hours Required for the PhD Degree in the field of Business and a Major Concentration in Marketing90

Major Concentration: Marketing

Students pursuing the major concentration in Marketing must:

  • Complete a minimum of 90 credit hours as listed below to satisfy the PhD degree and the major concentration requirements.
  • Complete a minimum of four-doctoral-level courses per semester during the first two years. Coursework completed will be a combination of Core Requirements and Elective Requirements, as approved by the area faculty advisor.
  • Attend periodic research seminars in their area.
  • Successfully pass a comprehensive exam administered by marketing faculty at the end of the second year.
  • Write a summer research paper during the first and second year of study.
  • Write and defend a thesis and proposal.
  • Complete and defend thesis within a maximum of 7 years from the time of matriculation.
Core Requirements 1
BUSI 501DOCTORAL MARKETING RESEARCH SEMINAR3
BUSI 503SEMINAR IN JUDGEMENT AND DECISION MAKING3
BUSI 505SEMINAR IN CONSUMER BEHAVIOR3
BUSI 506ADVANCED TOPICS IN MARKETING RESEARCH3
BUSI 800PHD RESEARCH9-12
ECON 501MICROECONOMICS I3
ECON 504COMPUTATIONAL ECONOMICS3
ECON 507MATHEMATICAL ECONOMICS I3
ECON 510ECONOMETRICS I3
ECON 511ECONOMETRICS II3
ECON 514INDUSTRIAL ORGANIZATION AND CONTROL3
ECON 577TOPICS IN ECONOMIC THEORY I3
PSYC 502ADVANCED PSYCHOLOGICAL STATISTICS I4
PSYC 503ADVANCED PSYCHOLOGICAL STATISTICS II3
PSYC 507RESEARCH METHODS3
PSYC 511HISTORY AND SYSTEMS OF PSYCHOLOGY3
PSYC 520FOUNDATIONS OF COGNITIVE PSYCHOLOGY3
PSYC 550FOUNDATIONS OF SOCIAL PSYCHOLOGY3
PSYC 601MULTIVARIATE STATISTICS3
PSYC 602PSYCHOMETRICS3
STAT 540INTERNSHIP IN STATISTICAL MODELING1-2
STAT 581MATHEMATICAL PROBABILITY I3
STAT 582MATHEMATICAL PROBABILITY II3
Elective Requirements 2
BUSI 504GAME THEORY3
BUSI 523EMPIRICAL METHODS IN FINANCE3
BUSI 540STRATEGY I3
STAT 525BAYESIAN STATISTICS3
Total Credit HoursMinimum of 90

Footnotes and Additional Information

Other

Marketing is naturally interdisciplinary in nature and therefore draws theory and methodology widely from a variety of fields, including economics, statistics, psychology, anthropology, sociology, and neurosciences. Research in marketing encompasses three broad overlapping areas: quantitative modeling, consumer behavior, and strategy. 

Policies for the PhD Degree in the field of Business 

Jones Graduate School of Business Graduate Program Handbook

The General Announcements (GA) is the official Rice curriculum.  As an additional resource for students, the Jones Graduate School of Business publishes a graduate program handbook, which can be found here: https://gradhandbooks.rice.edu/2020_21/Business_Gradaute_Handbook.pdf

Withdrawal Policy

A Jones Graduate School of Business student, participating in any offered program, may voluntarily withdraw from school at any time. Upon withdrawal, Rice University applies a sliding scale to tuition, which is noted in the university's Academic Calendar posted on the Rice Office of the Registrar website.

Additional Information 

For additional information, please see the Jones Graduate School of Business website: https://business.rice.edu/

Opportunities for the PhD Degree in the field of Business 

Financial Aid

Jones Graduate School of Business scholarships are awarded at the point of admission and are based on the merit of the application. Financial assistance is generally awarded one academic year at a time. Continuation of assistance depends on Satisfactory Academic Progress (SAP) in accordance with Academic and Professional Standards of performance, professional behavior, and is subject to the availability of funds. Academic or disciplinary probation, suspension, or general failure to maintain academic pace will result in the removal of all forms of financial assistance (i.e. scholarship, employment, Federal/State student loans, etc.). Students have the right to appeal the suspension. All appeals will be reviewed by a committee.

Additional Information 

For additional information, please see the Jones Graduate School of Business website: https://business.rice.edu/